5 Ways to Promote Your Site - Search Engine Strategies

Perhaps the most important -- and inexpensive -- strategy is to rank high for your
preferred keywords on the main search engines in "organic" or "natural" searches (as
opposed to paid ads). Search engines send robot "spiders" to index the content of your
webpage, so let's begin with steps to prepare your webpages for optimal indexing. The
idea here is not to trick the search engines, but to leave them abundant clues as to what
your webpage is about. This approach is called "search engine optimization," abbreviated
as SEO.

1. Write a Keyword-Rich Page Title. Write a descriptive title for each page -- rich in
keywords you want people to find you with -- using 5 to 8 words. Remove as many "filler"
words from the title (such as "the," "and," etc.) as possible, while still making it readable.
This page title will appear hyperlinked on the search engines when your page is found.
Entice searchers to click on the title by making it a bit provocative. Place this at the top of
the webpage between the tags, in this format: . (It also shows on the blue bar
at the top of your web browser.)

Plan to use some descriptive keywords along with your business name on your home
page. If you specialize in silver bullets and that's what people will be searching for, don't
just use your company name "Acme Ammunition, Inc.," use "Silver and Platinum Bullets --
Acme Ammunition, Inc." The words people are most likely to search on should appear
first in the title (called "keyword prominence"). Remember, this title is your identity on the
search engines. The more people see that interests them in the blue hyperlinked words
on the search engine, the more likely they are to click on the link.

2. Write a Description META Tag. Some search engines include this description below
your hyperlinked title in the search results. The description should be a sentence or two
describing the content of the webpage, using the main keywords and keyphrases on this
page. Don't include keywords that don't appear on the webpage. Place the Description
META Tag at the top of the webpage, between the tags, in this format:

The maximum number of characters should be about 255; just be aware that only the
first 60 or so are visible on Google, though more may be indexed.

When you prepare a webpage, write the article first, then develop a keyword-rich title (#1
above). Then write a description of the content in that article in a sentence or two, using
each of the important keywords and keyphrases included in the article. This goes into the
description META tag.

Next, strip out the common words, leaving just the meaty keywords and phrases and
insert those into the keywords META tag. So to summarize so far, every webpage in your
site should have a distinct title and META description tag. If you implement these two
points, you're well on your way to better search engine ranking. But there's more that will
help your ranking....

3. Include Your Keywords in Headers (H1, H2, H3). Search engines consider keywords
that appear in the page headline and sub heads to be important to the page, so make
sure your desired keywords and phrases appear in one or two header tags.

4. Position Your Keywords in the First Paragraph of Your Body Text. Search engines
expect that your first paragraph will contain the important keywords for the document --
where most people write an introduction to the content of the page. You don't want to just
artificially stuff keywords here, however. More is not better. Google might expect a
keyword density in the entire body text area of maybe 1.5% to 2% for a word that should
rank high, so don't overdo it.

5. Include Descriptive Keywords in the ALT Attribute of Image Tags. This helps your
site be more accessible to site-impaired visitors (www.w3.org/WAI/WCAG20/glance/) and
gives additional clues to the search engines. The ALT attributes do help get your images
ranked higher for image search.

How To Save 10%-20% on Ghostwriting!

Okay, so now that you have 2 or 3 reliable, talented, ghostwriters who produce
great content… what’s next?

It’s time for you to receive a frequent-customer discount.

Here’s how it works: It starts with you establishing a closer working relationship
with your ghostwriter(s). After finishing a few small writing projects, your human
split testing is done.
The next step is to contact your ghostwriter(s) and let them
know that you will guarantee them X amount of work per week (or month).
X amount of articles, or Y amount of dollars… or both.
Ask them this… “I like the quality of your writing and your level of
professionalism. I want to give you more work and use your services for ALL my
writing.
Since I am going to be buying a lot more articles from you (at least X per
month), could we work on a preferred customer (or volume) discount price?”
You’d be surprised at how easy it is to save an additional 15% right
away by asking this simple question.

Sad to say, many people never think to ask for a preferred-customer discount.

In Conclusion…
So, there you have it. The short, concise, yet EXTREMELY powerful information
you need to be ultra-successful when working with ghostwriters.
Not to mention, Content Composer provides you with a fabulous tool to help you
better interact, manage and facilitate all your writing projects with your
ghostwriters.

Don’t forget to take full advantage of Content Composer Lite when
working with ghostwriters.

I sincerely hope that this information has been helpful to you. Yes, finding a few
good ghostwriters can take time. Yes, you CAN get great content written for less
than $10 per piece…

Now that you are armed with this information (and Content Composer) you will
definitely have a big advantage over everyone else.

Great ghostwriters are out there. You just need to spend a little time, do a little
digging and find them. And once you find them… never let them out of your
sight!

What Is The Ultimate Ghostwriting Secret?

I can’t take credit for this one. My good friend John Reese told me about it. It’s
called the human split test.

You are probably familiar with split testing ads, split testing sales letters, right?

Well, what about split testing ghostwriters? It’s simple. Find 2-3 ghostwriters and
give them a small project (maybe 5 articles to write). To do a true split test, give
them all the EXACT same project.

Sidenote: Many people make the mistake of giving a new ghostwriter a large
project (50+ articles) right off the bat. This is a big mistake!
Sure, it will cost you a little extra, but once you get back all the articles from
these ghostwriters you will be able to determine the best writers – real fast!
Keep working with the great writers, dump the poor writers and move forward.
This is a great strategy to finding good quality ghostwriters. The last thing you
want to do is rely on one ghostwriter for all your work. Having two is best. Think
of this as having a back up plan. What happens if Plan/Writer A fails?
Keep these ghostwriters busy, pay them promptly and on time. Don’t
make their lives a living hell by being an over-demanding, cranky or nitpicky
customer. They will drop you real quick if you are a pain to work with and are
never satisfied.

The Biggest Ghostwriting Secret Of All?
This one is REAL easy. Don’t share your ghostwriters with anyone – period! It’s
not about being greedy or paranoid. I’ve witnessed associates of mine have their
ghostwriters stolen right from under their nose!

One example: A friend of mine was using an awesome ghostwriter for his niche
ebooks. He shared this ghostwriter with an associate (a well respected and well
known business person by the way) and they also started using her services.
Fast forward two months…. this “associate” (with an emphasis on the ASS in
associate) actually ended up hiring this same ghostwriter FULL-TIME. That’s
right, she was now on his payroll. PLUS, she was made to sign an agreement that
she would NOT do any other freelance work, writing, or provide services outside
of her company of employment.

This was a hit below the belt for my friend and he lost an amazing ghostwriter
because of it.
Learn from this lesson. Guard your ghostwriters!

The Shortest (Yet Most POWERFUL) Ghostwriting Secrets Course Ever Written!

When placing your ad, you want to focus on a few essential elements:

1. Make the ad title captivating. Standard direct response ad principles apply
here. Which ad would you rather click on
$1 Articles?
or …
Article Writers Wanted: Good pay, health topics
Note: Yes, “$1 Articles?” was an actual ad that I read. It’s offensive and
insulting to all serious ghostwriters who read it.

2. Be specific -- how many words, what topic(s). If you are worried about
revealing the exact topic of your content, then be general. For example, say,
“I require finance related articles”... or “a health related topic”.
Your best ghostwriters will often be people who already have knowledge or an
interest in your topic (i.e. health and fitness). If you let them know the topics
you need, your chances of attracting “natural” writers for these topic areas is
greatly increased.

3. Be clear. If you don’t write your ad clearly, then there will be
miscommunication right from the start. Here is a sample ad that is quite
good. It is specific, clear, and dictates the payment terms right up front:

Note: I would also mention in the above ad that this can lead to steady,
ongoing work. Most ghostwriters prefer to work with an established client
base that they like. It’s no fun for them to hop from job to job, often working
for a bunch of losers.

4. Ask for a previous sample of their work. Of course, people can fake this, but
it’s another “screen” and you’ll have an idea about the quality of their writing.

5. Don’t pay until the work is done. This is automatically handled with some
freelance services where they hold the money for you (i.e. rentacoder.com).
If you have an established relationship with a ghostwriter, this is different.
You can pay them whenever you want. But, for new ghostwriters, never pay
them up front. I repeat, NEVER PAY UPFRONT. I got burned for about
$400 by being a “nice guy” and paying a ghostwriter upfront.

The ghostwriter decided that she was bored with my project, held me hostage
asking for more money, and then refused to complete the project until I paid
her more per article.
Shame on me! Shame on you if you make this same mistake.

Fast-Track To Success With Ghostwriting

Do You Make These Mistakes?

The first mistake marketers (just like you) often make when deciding to hire a
ghostwriter is going to the usual places – elance.com, rentacoder.com, etc. I often
get emails from my ArticleAnnouncer and PortalFeeder customers complaining that
good ghostwriters won’t write for less than $15 an article.

This is simply not true.

There are a few reasons for this that I will explain here. First of all, are you
attracting the right talent? You don’t require an article to be written that you can
publish in Women’s World magazine, right? Then, don’t attract professional full-time
writer’s who write this caliber of articles. You don’t need “magazine ready” articles…
you need “website ready” articles that read well and flow.
There is a big difference.

For example, I received this email reply to my job posting for an ebook to be
ghostwritten. This ghostwriter is a published author (has 2 books) and is way over
qualified for my needs and would probably charge $3,000 for this ebook project (my
budget was more like $400).

Second of all, Elance and Rentacoder are incredibly popular (since every “guru”
praises these sites within their products, teleseminars, in their ebooks, etc). In fact,
there is too much ghostwriting work for freelancers on eLance. That’s why any
decent ghostwriter on Elance can literally call the shots. Often they want you to
commit to 50-100+ articles for $10-$15 each. You don’t like it? Too bad for you.
There are plenty of other projects that they can bid on (and some people will pay
these high prices).

This puts you at an extreme disadvantage when looking for ghostwriters on eLance.
Do you want to find hidden talent that won’t take you to the cleaners? A-ha, I
thought so! 􀀭

Here are some sites that are not as well known as elance and rentacoder. The sites
that I like best allow you to browse through their “looking for work” ads. You can find
dozens of freelance writers who post ads indicating the type of work they are looking
for. Best of all, you won’t have to post a single “Looking for ghostwriters” ad if you
don’t want to:

** http://www.freelancewriting.com/careercenter.php
** http://www.guru.com
** http://www.craigslist.org
http://www.ifreelance.com
http://www.poewar.com/freelance
http://www.allfreelancework.com/writing.php
http://www.WriterLance.com
http://www.Indeed.com
http://www.contractedwork.com
http://www.designcrowd.com
http://www.getafreelancer.com
http://www.powerlance.com
http://www.freelancersdirect.com
http://www.freelancebank.com
http://www.freelancebbs.com

Simply select a few writers and send them an email asking for a sample of their
work, rates per article, etc. Most writers will give you a breakdown of what they
charge per article or content page. For example:
250-300 word article is $5.00
300-400 word article is $7.50
400-500 word article is is $10
If you decide to place an ad one a few of the above freelance sites, here are some
suggestions. Once you begin to browse the freelance sites, you will quickly notice
that most ads are the same (BAD ADS).

4 Types of Site You Can Build For Extreme Adsense and Affiliate Profits

Adsense and affiliate marketing is extremely hot in the marketing world right now, primarily because of the fact that you need not spend hours and
hours of tedious writing to create a product that you can sell for $27 or more. This article will outline the four major ways you can build a website to
profit immensely from both of these methods.
The first type of site you can create is the traditional niche content website. This method involves you building a site from scratch. You need to create
a template, add content and implement your adsense and affiliate links. You can download free templates or pay for someone to create you one. You
can collect content from free reprint articles from directories or you could use private label articles - you could even use a mixture of all three.
The second type of site you could build is a blog. These are great because of the way you can automate some of the tasks and because of the fact
they are free to set up and maintain. You can get a free blog at www.blogger.com and select one of the free pre made templates. Slightly edit the
template to include adsense and affiliate links. Once that's done you simply need to add content and you can do that like you did for the first method.
Post to your blog once per day for the first month, 3 times per week for the next month and then once per week for the rest of the time and you will
have a blog producing a consistent income stream for months and years into the future.
The third type of site you could create is an article directory. I'm sure you've seen them before and I'm sure you've used them before, but have you
ever owned one before?
You can find free software to power your article directory and once it's set up and you have a regular stream of traffic, you will have tens, then
hundreds, then thousands of authors submitting content to your site on a daily basis. That means thousands of new pages with your adsense ads and
affiliate links being created every day.
There are thousands of article directory sites out there now however and competition is fierce. You should perhaps consider setting up a niche article
directory on a particular subject, so that you can dominate that niche market.
The final type of site you could create also involves profiting from content your visitors submit. Setting up a forum can be very profitable, especially as
you can build a relationship with your website visitors and they are more likely to purchase or click on something you recommend.
These four methods of building niche websites can prove to be very profitable in creating regular and explosive streams of adsense and affiliate
income and the best part of this system is that you can make money even if you don't work on your sites for weeks or months on many occasions.
Don't expect this to be an easy method online money making however. You still need to build your websites, promote them and tweak them for
maximum earning potential.